Efficient ad copy is: • Clear and succinct • Aligned with consumer intent • Focused on advantages and value • Relevant to the keyword searched • Structured with strong calls to action • Optimised to stand out versus competitors Great advertisement copy can enhance your Quality Rating, a metric used by Google to evaluate how handy and appropriate your ads are. Ongoing optimisation consists of: • Changing quotes • Checking new ad variations • Getting rid of low performing keywords • Adding new keywords based on search term results • Refining audience targeting • Executing advertisement extensions • Evaluating budget allowance • Improving Quality Score • Maintaining account structure These changes make your campaigns more efficient over time. Reports may consist of: • Number of clicks • Expense per click • Conversions created • Cost per conversion • Keyword efficiency • Advertisement performance • Audience insights • Budget trends • Suggestions for enhancement Clear reporting permits you to understand how your financial investment is carrying out and makes sure that your marketing decisions are backed by genuine data.
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